Well worth a read/view as the fourth generation of Mars explains the importance of family values and how they have helped, and continue to help, their family owned business continue to succeed.
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The economy is quietly dominated by family businesses, but they tend to be short-lived: few make it to the third generation. Victoria Mars YC ’78, part of the fourth generation of her family at Mars Inc., told Yale Insights that the company’s culture and mission play a key role in keeping each generation involved and ready to take over.
https://insights.som.yale.edu/insights/how-does-family-business-survive
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