County Down based Mash Direct has landed a new deal to supply one of the UK’s biggest supermarket chains, Waitrose, with their convenient vegetable side dishes. The listing, which starts immediately, will see Mash Direct’s carrot and parsnip mash go into over 330 stores across England and Wales. The independent, family owned farming and food production business, which has won a total of 19 Great Taste Awards to date, described the Waitrose deal as a "great opportunity" for the company to showcase the heritage varieties of its produce.

https://www.independent.ie/business/small-business/familyowned-mash-direct-land-major-deal-with-uk-supermarket-chain-36799556.html