Almost every German has munched on it, be it sugar-loving kids or elderly matrons over a cozy coffee klatsch: the iconic Leibniz butter cookie. After all, it has been on the market for more than 120 years and is known across the country. And even many sweet-toothed Americans or Brits are familiar with the treat.
The famous cookie has been the key product for Bahlsen’s economic success. In 2015, the German company sold over 2 billion of its bestseller in more than 55 countries. Overall, Bahlsen generates annual sales of €559 million. The family-owned company has always kept an eye on tradition. But now the cookie empire from Hanover is overhauling its leadership structure.
Bahlsen family withdraws from management of cookie empire After more than 40 years at the Bahlsen company, Werner Bahlsen is handing over the day-to-day business to a management team. But he is still devoted to sweets.