Family-owned Williams Group has opened its flagship £41m retail centre for BMW, MINI, Jaguar and Land Rover at TraffordCity, uniting the blue-chip automotive brands on one site for the first time, in a move that has created 20 jobs.
The launch of the prestigious new motor offering coincides with the year in which Williams celebrates its 110th anniversary, having been formed in Manchester in 1909 and evolving into one of the North West of England’s leading providers of prestige automotive brands. The family-owned business is underlining its commitment to the city region with this major investment, described by Williams as the biggest undertaking in its history. This new centre forms a major part of Peel Land and Property’s TraffordCity development, directly adjacent to intu Trafford Centre and its retail, leisure and family entertainment offering. The 14.5-acre site was selected by Williams because it met exacting requirements for a prominent location to accommodate a retail centre with landscaped parking and grounds, setting new standards in retail and service for customers. Guy Adams, managing director of Williams Group, said: “After 110 years of supplying prestige cars to our valued customers throughout the North West of England and further afield, we are thrilled to bring our family values and customer focus to TraffordCity, the biggest undertaking in our history as a business. “Our world-class facilities provide an outstanding environment, from where colleagues can continue to deliver the difference that is Williams with market-leading levels of customer service and attention.”