Lifestyle brand Joe Browns has reported a strong performance in its recently filed results, boosted by investment in its brand, website and infrastructure.

Founder Simon Brown said the company was prioritising staff and customers in the wake of the coronavirus outbreak, and working hard to be in as good a shape as possible on the other side.

Managing director Brown set up Joe Browns in 1998 as a feel-good lifestyle brand for men, later introducing women's lines. The company has its headquarters in Leeds.

Recently filed accounts show turnover for Joe Browns grew to £38.2m in the year ending 30 June 2019, up from £36.6m in 2017/18.

A pre-tax profit of £5.4m was also recorded, compared to £5.7m the year before.

Joe Browns opened its first physical store in a 4,000 sq ft space in Meadowhall's High Street in November 2017. Sales increased by £600,000 to £1.8m in 2018/19.

The company's second retail store, a 1,500 sq ft unit in the McArthurGlen Designer Outlet York, opened in July 2019

Year-on-year mail order sales increased by £3.2m, but wholesale revenue reduced by £2.2m.

Marketing costs also increased by £1m, reflecting the company's investment in its brand, the recruitment of new customers and the retention of existing ones.

Simon Brown, managing director and founder at Joe Browns, said: "Naturally we're delighted with our recent strong results. This comes off the back of some heavy investment in the brand, the website and the infrastructure.

"The continuity of our growth and performance as a business has encouraged us to proceed with largescale investment in a new warehouse. This will ensure we keep pace with demand and safeguard the service our customers are accustomed to.

"However, it's important to acknowledge that yesterday was a different game. Covid 19 is a game changer. We don't even know what game we're playing right now.

"Our priority is, as always, to look after our staff and customers. We continue to press ahead developing the business, yet understandably we've had to reassess our priorities.

"These are unprecedented times, but as with everything, it will pass and we're working hard to be in as good a shape as possible on the other side. Our best wishes go out to everyone."